Higher Education: The February Roundup

Houseplant's US launch is here, and it's following the cannabis land rush

TOP 5 Cannabis Trends This Month:

📈 Cannabis companies are in a “landrush” in newly legalized states. These companies are looking for warehouses and retail property in complaint spaces. Because of the demand, some land owners are charging up to 3x normal market rate for businesses involved in cultivation, distribution, and sales of cannabis.

😷 Covid taught us that we like things delivered, and that goes for cannabis as well. New York, is the newest state that is opening up cannabis delivery laws.

💰 SPAC’s in 2020 were the story. There was 255 SPAC’s totaling totaling $81.5B globally. SPAC IPO’s even passed regular IPO’s by volume in U.S. markets.

🏷Adult-use flower prices have increased in response to record demand during the pandemic.

🍃 Chuck Schumer, the top lawmaker in the U.S. Senate, is again making clear that federal marijuana legalization is a priority part of his legislative agenda for 2021.

✌️Honorable Mention: Our client Not Pot, let us take over their TikTok. In under 72 hours our first video got over 2 million views, 500k likes, and took the account from under 3,000 followers to over 150,000.


Our friends at Houseplant, led by Seth Rogen and Evan Goldberg, just announced their launch in the US. Houseplant flower will be launching in California dispensaries next week! We couldn’t be more excited for the launch. In an interview Seth commented “Almost ten years I go, I envisioned having my own weed company, and today I can say that my company Houseplant’s weed will be available in California next week!”

Rogen promises consumers the best strains “that have been hand-picked, and by that I mean hand-smoked, by me.” We can verify, they are the best of the best.

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Lawmakers in Virginia have come to the decision to legalize recreational cannabis. Virginia will become the 16th state to legalize adult-use cannabis, and the first state in the South to do so. The recreational market is projected to be live in 2024, and it allows people 21+ to hold possession up to an ounce. Many advocates have also criticized the bill regarding racial justice. The Marijuana Justice advocate group said “Instead Virginia legislators only voted to create the infrastructure for profit, not equity in 'legalization.”

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Chris Webber, the former basketball star, and JW Asset Management have teamed up to launch a $100 million dollar cannabis impact fund focused on investing in people of color in the cannabis industry. Chris Webber said “As our country moves closer to federal legalization, I believe it is more important than ever to empower the next generation of cannabis leaders in a tangible way.”

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Advisor Shares Pure US ETF (Ticker: MSOS) has surpassed 1 billion in assets. The ETF is only holdings US cannabis companies and it was the first of its kind. Its domestic equity strategy allows MSOS to allocate its underlying portfolio among MSO companies as well as other U.S.-based cannabis-focused areas such a REITs, cannabidiol (CBD), pharmaceutical and hydroponics. The ETF launched with 2.5 million in assets and has grown rapidly.

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